Promotions

A marketing strategy that companies use to try and get their product out there and to get customers interested in new products is promotions. A promotion is Encouragement of the progress, growth, or acceptance of something; or as we have learned in our marketing 360 class it can also be defined as the coordination of a marketer’s communication efforts to influence attitudes or behavior. "As seen on TV" products often use promotions to try and entice customers to try out these products. You often hear lines such as "if you call within the next 30 minutes we will take 50% off the price of your product" or "call now and receive not just one, but two for the price of only one." These lines draw the attention of new customers and they believe they are receiving a deal and should buy this product.







In the final seconds of this video they announce the price of the EZ Cracker and then stop and offer you another item for a $20 value but will give it to you for free if you call now. When people think they are receiving something "two for the price of one" they believe they are getting a good deal and are more willing to buy that product. Promotions are a great way to get your new product out on the market and make an immediate customer base. Promotions do not have to be just for new products though, you can use promotions for a product that already exists. If the product started to slump in the market, promotions are a good way to get that product back into the market and bring up sales for that specific product.