Needs Pyramid

In our first classes we learned about the need pyramid that shows our needs and the order they are placed in life. Each of these needs are intangible goods that we all seek to satisfy. In my management operations 301 class we are also learning about the hierarchy of needs and how they correlate with each other. These are all things that we want to be satisfied, but we cannot satisfy one need until the next need is satisfied. We much start at the bottom of the list, psychological needs, and slowly move our way up the pyramid to the highest need, self-actualiztion. The remaining needs in order are safety and security, love and belongingness, and self-esteem. We see these needs being reached everyday through marketing. Starting out on the simplest level of psychological, we see commercials and adds for snacks, beverages, and places to dine out. We may not realize it at first, but these advertisements are targeted to the simplest needs. We must satisfy this first need before we can move onto fulfilling the higher needs. In return to satisfying our needs, marketers the pyramid of needs into consideration while creating commercials. By satisfying one need with s certain product, we can then move on to the next good or service that will activate the next level of needs.