Target Marketing

When it comes to consumers and their demographics, there are many different strategies marketers take to make sure that they are targeting the exact consumers they want. One strategy is geocoding. This is when web advertisements, print advertisements, and TV advertisements are customized so that when people log on to the internet in different places or live in different places, the advertising they are exposed to are to local businesses. Markets want to be aware of where their consumers live. For example, you do not want to try and market a down jacket for consumers who live in the Bahamas. Last semester, I studied abroad in Spain and whenever I would sign on to Facebook or Google the advertisements on these websites were now in Spanish and were all tailored toward events and activities that were taking place in Spain at that time. The advertisements were focused for teens to young adults, so it pertained to me more directly. The consumers are the most important part in a product line and markets need to make sure that they are taking into consideration consumer's demographics and so they can determine the best way to market their products to these consumers.