Co-Branding

An example of co-branding, which is an agreement between two brands to work together in marketing a new product, is the sports kit which was developed by Apple and Nike. It is a kit that links your Nike shoes to your iPod. It tracks your work out and then sends all the data to your iPod or iPhone. These two brands worked together to design a new form of working out that brings your data from your work out straight to your home.