When marketers are thinking about ideas to help launch a product they need to take into consideration the type of consumer they will be targeting and how they can make the product seem appealing to all consumers. When designing the right market technique it is important to take in to consideration "The Big 5 Personality Traits." These traits are extroversion, conscientiousness, agreeableness, openness, and neuroticism or sometimes referred to as emotional intelligence. If a person is an extrovert, they are outgoing, social, and assertive. It is good to know what differentiates someone from an extrovert to an introvert because an introvert is more reserved, quiet, and are not outgoing. Keeping that in-mind, marketers want to make sure that their marketing strategy is not too racy; that would turn some of your potential introvert customers away. Openness of a consumer is also key for marketers to take into consideration. If someone is open to things that means they are willing and able to try new ideas and products. This is important when introducing a new product because there are going to be those consumers who are afraid to venture off from the product they are used to, but marketers can use research and find what it takes to get to the closed off consumers and make them willing to try new things and be a bit more open. Consumers who are open-minded on the other hand, don't necessarily have to stay with the clear cut product, but they are willing to try new things and be adventurous. All "The Big 5 Personality Traits" are very important to take into consideration when developing new products or even just trying to recreate an already existing product. You need to know the personality of your target market and make adjustments according to how you think people will react.
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