When you are strolling the isles of a grocery store, you may see a ton of different types of chips or a bunch of different types of cereals. You pick the flavor you like and you go on without any other thought about it. Each of those products belong to a specific product line. A product line is a firm's complete set of all their products that are designed to satisfy a single need and or desire. You may like Doritos Cool Ranch chips, but those are only one product in their entire product line. A product line can often times get confused with a product mix. A product mix is all the product lines that a firm has to offer, sometimes it may be only one line, but other times it may be many. Avon, even though commonly know for their make-up, also has other product lines such as jewelry, and clothes. These three product lines make up Avon's product mix.
The first picture is of Excedrin's product line. You can see all the different types of Excedrin medicine, but they are all within the same product. Where as in the second picture it is Proctor and Gamble's product mix. There is a collage of all their different types of products ranging from batteries to chips to detergent to toothpaste. The product mix is not just one type of product and the different flavors or variations of that product, but it is all different products that fall under one company's name.
very good explanation.. Thank u
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