Saturday, November 13, 2010

Consumer's and Their Behavior While Shopping For Products

As consumers, we do not realize the different definitions of the types of products out in this world. To name a few there are shopping products, convenience products, unsought products, speciality products, and staples. When I first heard these words, I had no idea what any of this meant, but now when I walk into a store for I, as the consumer, pick up on all these different products and how they affect my shopping. A convenience product is something that is relatively low priced and you buy it without much comparison. For me that is candy bar. You can purchase candy bars at most anywhere. Every grocery store, corner mart, or gas station has it. I don't travel to every different store to try and find the best price because they all fall within a 10 cent difference of each other and there is no real need for me to go and seek out the cheapest. A shopping product is something you shop around for and compare all your options. My shopping product is when I had to buy a new computer. I use to have a Dell. When it broke, I sent it in to be repaired they somehow "lost" it. I did not just go out to the store and buy a brand new computer. I researched and looked at all different types of makers and models. Once I found the brand I liked best, I then looked and compared all the models within that line and what would give me the best product. A lot of thought went into this purchase and it was not just spur of the moment like it would be if I was to buy a candy bar. A staple product is something that is basic or necessary and is almost everywhere. No matter what kind of clothing store you go into you are sure to find undershirts. This would be an example of a staple. All clothing stores sell undershirts because they are basic and most everyone wears them for some use or another. No matter what kind of shopping you intend to do, the products that present themselves all have secret meaning behind them. Whether you just wanted to run to the store and buy milk because you were almost out or needed to buy a new computer, all these products are categorized which helps make the marketing of these products more directed to their needs and the shopping habits of those consumers.

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